Fulham regeneration – A new blueprint in West London

Over the years, Fulham is home to royal members, rock stars and tastemakers, and it is now popular with C-suite – boasting the highest number of company directors per capita in United Kingdom.

The leafy West London district, bordered by affluent London areas, Chelsea and Kensington, also houses multinational companies like Virgin group, Disney and other global firms in London. Major transport hub near Fulham commands high demand by professionals, whom sought after the high life without the high property prices.

The working age population increased by 13 percent between the 2001 and 2011 censuses, while the elderly population declined by 5 percent. Fulham is also popular with students and families with children, who appreciate its convenient access to world-class universities and outstanding local schools.

Public spaces, commercial facilities and residential schemes, which are backed by multimillion-pound investment scheme has turned Fulham to become a desirable place to live, work and invest, specifically on the historic King's Road.


Majestic setting

Backed by a rich history and distinctive royal approval, King’s Road was originally King Charles II’s private lane when he visited his palace at Kew.

King’s Road took a different turn at the heart of Swinging London in the 1960s when it became dominated with influential fashion designers and frequented by the likes of the Beatles, the Rolling Stones and Jimi Hendrix. The next decade saw it became an epicenter of punk.

King’s Road in present times, is known as a destination for sophisticated shopping, dining and culture.

Global fashion brands, cosmetic boutiques, antique stores, jewellers, restaurants and cafes like the prestigious Bluebird and The Ivy in Chelsea Garden lined the streets of Fulham and Chelsea.

The Saatchi Gallery and Royal Court Theatre in Sloane Square provides cultural experiences through its exciting and challenging contemporary artists and RHS Chelsea Flower Show brings the world's biggest flower show to the area each spring.


High quality education

Major universities in London are ranked amongst of the finest in the world, and many are in close proximity to a Fulham address. These include Imperial College London and University College London, King's College London and specialist institutions such as the London School of Economics.

With three London Underground stations, an Overground station and a nearby bus terminal at Hammersmith Broadway, Fulham property is well connected to the rest of London, the wider UK and international airports.


Fulham Regeneration Plan

The regeneration of Fulham is multi-layered, involving the improvements to existing public and commercial amenities and the creation of new spaces, business facilities and residential neighbourhoods.

The aim is to meet the demands of the growing population, which has increased 10 percent from 2001 to 2011. Aside from that, the refurbishment further develops the area’s potential as a commercial and investment hub.

In line with the Fulham Riverside Regeneration plan, developer St William would create 1,800 homes and 100,000 square feet of commercial space at King's Road Park, a six-acre site between the King's Road and the River Thames.


For more information on the investment potentials in King’s Road and other residential properties in London, click here or contact JLL International Residential at +603 2260 0700 or wong.christine@ap.jll.com.

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