JLL’s latest research suggests that 2020 will be a year of recovery for the Prime Central London sales market.
The Prime Central London sales market picked up at the end of 2019 as the General Election result injected positivity and a more certain outlook. Looking forward, the rise in turnover witnessed in Q4 2019 should follow into Q1 this year, with a stronger rally in transactions as more buyers and sellers return to a more liberated market.
The Prime Central London lettings market is facing an acute shortage of properties to let, which has led to the highest rate of annual rental growth for over seven years. 2020 could be a year of mixed fortunes for the lettings market. Greater political certainty is likely to bolster rental demand. Nevertheless, the improved performance of the sales market may draw away some lettings demand.
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